As I would only be part of DocSpace virtually, I wanted to use it as an opportunity to flesh out and test my ideas for the format of engaging social posts I wanted to employ in the near future. The resulting designs were derived from a combination of my own sensibilities, designing and taste adapted from eclectic Adobe Express templates. What's great about this is that you begin with a generic outline and then can evolve the aesthetic to fit you requirements and aims; using vector icons, changing fonts, alignments, sizing and colour.

"Love your bookshelves" was made considering subtle colour, the bold but simple font Grotesk and wanting to begin telling short narratives. Storytelling particularly attached to the Vortex Museum, lifestyle and content that potentially opens up the reader whilst promoting the brand's core values. In addition I wanted to advertise the physical event.